Pico is a platform that allows users to create web applications by describing their ideas using natural language. It is designed for entrepreneurs, consultants, and small business owners who want to build apps without coding. With Pico, users can develop lead generation apps, streamline internal processes, and build engaging apps for their audience. The platform uses GPT-4 to build apps based on the user’s description, and it provides features such as deployment to a live URL, customization options, and analytics for app usage tracking. Although Pico has limitations, such as not supporting native mobile apps or fully custom backends, it aims to simplify the app-building process and make it accessible to a wider audience.